Activity 17 - Marketing

 Hello, everyone. I made a compilation of the concepts learned in the marketing subject. Let me know what you think in the comments.😁

What is the definition of Marketing?

Marketing is an activity, set of institutions and processes for creating, communicating, delivering, and changing offerings that have value for consumers, customers, partners and societies at large. It is a series of strategies, techniques and practices whose main objective is to add value to certain brands or products in order to attribute greater importance to a certain target audience, the consumers.

 

What is understood as Market in business?

It is focused on who the final product is aimed at, whether it is a service or a good. It is the market to which the business seeks to reach and to whom its product is directed.

 

What is the purpose of Marketing?

Capture better customer attention, achieve better results, position yourself at a high level, create a bond of trust and security with the customer, among others.

 

Why is Marketing important?

It allows the business to have a clearer vision of what it should and should not do, what is a better way to approach its customers and maximize its results without creating waste of resources either in advertising or in ways to deliver the product to consumers.

 

What are the different types of Marketing? Define them in detail.

·         Traditional Marketing: It refers to all those actions that take place outside the Internet, which is why it is also called traditional. These include newspaper advertisements, merchandising and telemarketing.

·         Digital Marketing: It refers to any strategy carried out online. It includes content marketing or social networks. Globalization and technological advances have made it a fundamental tool for any business.

·         Content Marketing: This kind of strategy conquers readers through materials of value to them and gradually attracts them to the brand. They are mostly informative contents, which do not have the objective of selling anything.

·         Social marketing: It is that which is carried out for the common good. Generally, social projects that benefit a less benefited segment of the population are carried out with the purpose of building an image of a brand concerned with society.

 

What are the aspects a marketer needs to consider nowadays?

Be attractive to your consumers, because society has changed a lot over the years, as have their interests, although there may be those who prefer traditional marketing, which is when those in charge of this area should create an analysis for a better understanding. Know the market well and know how to target it. Make use of tools that allow the product and the business to reach more customers and potential consumers.

 

What are the differences between Marketing in the past and Marketing in  the 21^st century?

·         Rise of Digital Marketing.

·         Social Media Marketing.

·         Content Marketing Strategy.

·         Marketing in the 21st century is a mix of both traditional and digital marketing.